Available Now — Ready to Ship

All Heart,Always Game.

Hand-painted Rally Ties, tees, and cropped sweatshirts — in hand and ready to ship. Handcrafted by 11-year-old founder Penelope Jane. The Bay is hers.

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Year-old Founder

1/1

Every Piece

100%

Heart

The Rally Label — handcrafted statement jacket

Available Now

The Bay is Hers.

For the athletes changing the game. For the next generation of creators.

Denim Varsity Jacket

$125

Acid-wash denim with maroon varsity trim.

Sizes M

Only 1 left

Paisley Sweatshirt

$90

Bandana paisley, cropped, with a hood.

Sizes M

Only 1 left

Rally Tie

$45

Hand-painted by PJ — no two are exactly alike.

Purple Sweatshirt

$90

Cropped and loose fit.

Sizes S · M

Only 2 left

Purple T-Shirt

$60

Soft, easy, everyday.

Sizes S · M

Only 5 left

Black T-Shirt

$60

Boxy fit, lavender wings on the back.

Sizes S · M

Only 4 left

Together we rally.

Golden State Valkyries Rally Rag Statement Jacket

Featured Drop

This Season's Piece

Golden State Valkyries Rally Rag Statement Jacket

MaterialUpcycled Denim

Inspired byGolden State Valkyries

Edition1 of 1 — Never repeated

Made byPenelope Jane, Age 11

Price$175

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The Collection

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Custom Commissions

Custom commissions start at $150.

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Up for Grabs

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Coming Soon

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The Founder

Meet Penelope Jane

At 11 years old, Penelope Jane is transforming vintage sports jerseys and rally rags into one-of-a-kind statement jackets. The Rally Label celebrates individuality, sustainability, and team pride. A portion of every sale supports Steph & Ayesha Curry's Eat. Learn. Play. Foundation.

Her Story →

Our Commitment

Every Purchase Gives Back

A portion of every sale is donated to Steph and Ayesha Curry's Eat. Learn. Play. Foundation — because style can also have heart.

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